Swot Analysis Of Celcom

Swot analysis

Opportunity for celcom
- Celcom is is the Malaysian partner of well-known telecommunication company Vodafone. Opportunites such as getting integrated towards global markets, gives an advantage to Celcom Company to overtake their rivals.
- Current CEO, Dato' Seri Mohammed Shazalli Ramly is a part of Celcom since 2005, opportunities since that time period became as a strength converting Celcom to Malaysian telecommunication giant. Also, stability and availability of such strength will give to Celcom customer’s reliable source of their particular needs.
- Celcom Broadband is the most popular in Malaysia that holds 1.5 million subscribers with 86% of Malaysia's populated areas. The highest number of customers, will notify new subscribers

DiGi company has only around 2000-3000 base stations comparing with other telecommunication giants as Celcom and Maxis (more than 7000 base stations). It leaded to dissatisfaction among DiGi customers, because the line is going slow when location of subsriber changes frequently.

Solution: To overcome the situation DiGi became one of the cheapest services compare to Celcom and Maxis with lower internet rates (DiGi, 2014). Due to this they earn customer's trust, but by building more base stations in areas with low connectivity, rural areas. It will cost DiGi money, unstabilizing their balance, but in future, the customers range will increase too, leading to returns. Also, as DiGi provides cheap internet service, it is expected that customers will prefer cheaper product with same quality. Building more stations which provide area with high speed internet connection will meet customers needs. DiGi is an established and well known company in Malaysia, it decreases the risk of not getting returns if they invest in building more base stations. If they advertise their achievments in building base stations, it will attract more customers who are willing to subscribe and use DiGi

Easy to notice, that subscribers of different operators always complain about network coverage. The main recommendation is stated as an increase in base stations and quality of them, providing satisfying service to customers. When customer is satisfied, experienced good connection once and have trust on a company, he will be subscrising and purchasing products and services from that company continuously. It is just matter of time, when one of the Malaysian telecommunication companies will provide customers with huge and stable connectivity. When it happens, customers will prefer to get what they want and what satisfies them. So, most of customers will instantly change to better service