Swot Analysis Of Chanel

1855 Words8 Pages
In today’s society, image is everything. Associating oneself with a brand can mean distinction and luxury. When carrying or wearing a Chanel, an individual identifies her or himself as elegant, simple, and modern. The brand is a high fashion house that specializes in fashion accessories, luxury goods, and expensive ready-to-wear clothes. The company was established in the early 1900s catering to the rich and famous elite class in France.
Chanel specializes in many products as mentioned above. Some of which are fashion accessories such as perfumes, cosmetics, handbags, footwear, eyewear, and jewelry. As modern fashion has taken its turn in the last couple of years, Chanel has gained a trendy designer, Karl Lagerfeld. He, with his expertise and wide knowledge, turned the company upside down with his creative reinventions.
This report aims to examine the marketing strategy that involves the industrial analysis using the two marketing frameworks STEEPLE and SWOT providing a thorough analysis of the marketing audit, company’s goals and objectives as well as its competition.
Marketing Strategy
Chanel has a strong presence in the designer and haute couture sector. High pricing of the products and a strong brand image is what makes Chanel so aristocratic.
Competitor Analysis
Companies such as Louis Vuitton Moet Hennessy (LVMH) or GUCCI are very high in the fashion industry. Louis Vuitton and Gucci specialize in leather while Chanel does not. They both have very strong brand

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