Swot Analysis Of Charles And Kh
1. Introduction to the Company CHARLES & KEITH is one of the many locally set up brands that managed to hit success and enter the international market. The brand was founded by siblings Charles and Keith Wong. In 1996, the brothers started their first store, Amara Hotel Arcade nd operations with a hundred thousand dollars. The brothers started out by offering affordable shoes that catered to Asian women’s taste and preferences. They created a contemporary footwear line driven by the mission of becoming the most admired fashion-forward company. Originally, the stores only sold shoes that were made in China and Malaysia. However in 1997, upon customer feedbacks, Keith oversaw the [creative] side of the business, designing their own shoes while Charles managed the administrative aspect of the business. Their vision aimed to offer high-quality products and services with a commitment to/of perfection [3]. As the company grew, CHARLES & KEITH diversified into other products such as designing bags and accessories such as belts, sunglasses, costume jewellery and tech accessories. [4] CHARLES & KEITH experienced success in …show more content…
It has attracted investors from all over the world and Charles & Keith has been just one of the many. Although China has a lot of restrictions, ever since they became a member of the World Trade Organisation in 2001, it has been easier to penetrate the market. Under the Company Act, Charles & Keith registered in China. However under the predominant practice, Charles & Keith has to be accountable for every activity. Hence in order to be in control of his business, Mr Wong moved to China to manage business operations. Adding on, China has a reasonable corporate and income tax rate which has drawn many companies to engage with
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