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Swot Analysis Of Cheers

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Introduction:
George Halamandres founded Steers in the 1960’s, but the first ever Steers store was opened in 1970 by George’s son, John Halamandres. However, it was never named steers in the beginning, the name evolved a lot over the years, starting with Golden Spur, the Seven Steer and then Branded Steer and lastly Longhorn Steer. Today, Steers is one of South Africa’s most famous and recognizable quick-service restaurant brands. Steers is best known for their flame grilled 100% pure beef patties and handmade chips. Amongst this, steers also offers chicken burgers, ribs, ice cream and milkshakes. Today, steers has 525 locations and Famous Brands is the parent company of Steers. Steers has been recognized by Johannesburg’s well known listing …show more content…

In doing so Steers has maintained their unique taste and selling proposition and as a result of this Steers has won multiple awards including the best chips for the last 14 years and the best burgers for the last 18 years. https://www.bartleby.com/sa/Steers-Food-and-Restaurant-Industry-FKC2M9USVC Strategic Intent:
Our business is focused on building capability and capacity to position ourselves to deliver unique consumer experiences in the branded franchised and food services space. https://famousbrands.co.za/about/our-vision-mission/ Stakeholders:
A stakeholder is someone that is, in any way, affected by the day to day running of the business.
 Community:
Every business has an obligation to improve the community around them by addressing the various socio-economic issues relevant to the community such as a high unemployment rate; lack of education; obesity; absent parents; etc. For example, Steers supports varsity sports such as cricket, 7’s rugby and beach volleyball which, although doesn’t address any socio-economic factor, but still helps improve the …show more content…

Both helping raise awareness of childhood literacy. 13th November 2017 they opened two libraries at Soshanguve and Tembisa primary schools.
Steers and the SHOUT Foundation partnered up to make a difference by calling on the communities to help sell a million burgers. Consumers responded in their numbers with the sales going towards building libraries in disadvantaged communities. With a desire to empower the youth through the power of books.
Not only have they helped raise awareness of the crime in South Africa, but also uplift communities through the power of education. They have extended their reach with R2 Million in funds received from Steers.
“This has been an incredible time for us in terms of drawing the attention of the wider public towards the real issue of childhood illiteracy. Steers was the perfect partner in this journey as they are committed to youth development and investing in the future leaders of tomorrow” said SHOUT co-founder Kabelo Mabalane.
They interacted with the youth on the day of the library opening by delivering a narrative inspired by the importance of childhood

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