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Swot Analysis Of Cheetah Company

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CHEETAH COMPANY
COMPANY PROFILE
General background:
Cheetah Company is established in 1977 in Malaysia and the brand of CHEETAH product was launched in 1979. Cheetah is concentrating on market networking, branding and designing as its main roles in its business. The company has then expand its portfolio in develop more brand and different segments and casual life-style wear since their targeted customers is popularity which has different age, gender and different income. The brands that are under Cheetah including Cheetah Junior, Cheetah Ladies, C. Union, CTH Unlimited, C2 United, CTH Ladies and Baby Cheetah.
Cheetah is a successful brand and label through build up a good networking relationship with reliable suppliers that lead it to expand …show more content…

He was a co-founder of Syarikat Yoon Yuen, Success Sports Company and Cheetah Sports Centre. He was involved in the designing of Cheetah product. Since he has a deep knowledge and experience in designing things, the product that he design is accepted by the various target markets. Under his guidance and contribution, the company has successfully produce a new design that can help them compete with their competitors. He is an important shareholder of Cheetah, but he has no involve in any business arrangement.
Corporate Social Responsibility (CSR)
Corporate Social Responsibility (CSR) of Cheetah Company is inspired to carry out positive initiatives to society. Hence, there are three parts that Cheetah Company has carry out to implement their CSR which are staff training, saving plan for staff and donation & care giving.
The staff training also known as goods and services tax (GST) training. Cheetah Company understands that training and development of the staff is very important to a company in order to achieve their goal, therefore, they aim to develop and improve the skill and competence of the staff to adapt with different business environment. In addition, the GST will apply on 1 April 2015, so company wishes to train the staff to adapt with the new legislation and let them possess the knowledge about …show more content…

Padini focus its Corporate Social Responsibility (CSR) on education and training. Padini wish pressing issue of unemployable graduate because nowadays, many students have done their postgraduate programme in university and make many company higher their requirement of the people who seek for a job. With the reason, many people can’t find a job. Padini hope to provide a practical pre-job training, this will help to build up a labour resource that can increase efficiency of the process of business. To achieve that, Padini’s department set up 2 programmes: Retail Trainee Programme and Graduate Retail Internship Programme. Retail Trainee Programme is opened to fresh graduates interested in pursuing a career in retail. A lesson and classroom is provided to train the fresh graduates about the information about the prospect and how to manage a retail shop. During financial year 2013, this programme has involve approximately 10 participants and a sum of RM18,110.00 was incurred.
For Graduate Retail Internship Programme which is stressed on disclosing the participants to more general aspects of working life and aspects of the retail trade. The participants will spend their entire duration of programme in the retail shop of Padini. In addition, this programme is intend to let the participant

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