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Swot Analysis Of Chef Market

759 Words4 Pages

Introduction of the organization Chef Market (Chef), is a family start-up business that import vending machines from different part of the world. The chef has various offices in all major cities of Australia. The head office is located at 501 Sydney road, Melbourne. Mauricio Ordonez is the founder of the company. There are 50 employees in the company. Chef is committed to provide a good services to its all stakeholders. Vision of chef market: Innovation has been at the heart of our company since its beginning. Ever since chef Market invented it has been dedicated to enhance people’s lives. Chef market wants to be named Australia’s best vending machine company. Mission statement: The aim of chef Market is to lead the market and to introduce …show more content…

Strengths • Good relationship with suppliers. • Excellent product line. • Seasoned management team. Weaknesses • Lack of brand recognition because Chef Market is a start-up organization. • Need to take loan. • Chef's new and innovative products do not have a lot of visibility in the AUSTRALIA. Opportunities • Large number of people doesn’t know about chef market and its products. • The food market, while somewhat affected by economic downturns is somewhat immune because food in many forms is a basic necessity. • A strong distributor network. Threats • Heavy equipment are expensive. • High capital costs. • Competition from established companies. Strategic Plans The chef Market has following strategies to achieve success: 1. As a start-up company, new to the industry, and introducing new products, Chef focused and work hard to create acceptance for their brand and the products within the marketplace. 2. Chef Market has many products in the market like Espresso Maker, fresh juice Machines, toasters. Chef is planning to launch new product which is Sandwich express. This is a new kind of product and not available in the market. This is a big machine which can store 150 sandwiches at a …show more content…

Chef Market is determined to improve its product line. 4. Chef is planning to start an e-commerce website. Policies and Procedures Policies Like other organisations chef also determined to work with best practice and standards. We review are policies time by time, if there is need to change any policy or procedure chef holds a meeting with all the concerned persons. Chef has recruitment, environment and harassment policies. Chef Market has a harassment and discrimination policy. If any staff member facing harassment or discrimination he or she can contact to the director regarding this matter and an action will be taken, if the person is guilty, he or she will be sacked immediately. Environment trends and events As far as environment trends are concerned chef realise that we need to work according to the environmental laws. Chef encourages its employees to use renewable energy resources. We organise meeting to aware the staff about the environment trends. Specialists and Experts Advertising Manager: • Responsible for creating advertising budget. • Creating the sales budgeting sales forecast • Budgeting for advertising campaign. • Negotiate advertising contracts Accounts Managers • Manage receivables and Debt of the

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