Swot Analysis Of Chevrolet Company

1)

The product selected Chevrolet Car

2)

The Chevrolet Car is a passenger car position to serve all customers in terms of age, mileage, price and better looks. The company had ventured in all segments in automobile industry. The product comes in small cars, commercial cars, SUVs vehicle) Suburban utility and four-wheel drive cars. The Chevrolet car is consumer product and organizational products for serving all consumers needs

3)

The product life cycle of Chevrolet car is at maturity stages with possible scope of product extension by adding electric vehicle features for possible continuity of maturity stages. The sales volume is already peaked with increasing intense competition from Toyota, Hyundai, Kia and Fords passenger cars segments. The current maturity product life cycle cast negative influence on market share and profit margins.

4)

The Chevrolet Car is the private brand of General Motors Company (US) in the year1911. It was founded

This car had been sell and promoted for customers from middle class and upper class segments by adopted moderate price’s strategy. Chevrolet company believes in introducing new model every by adding features and functions to attract consumers attentions. The smartly crafted marketing and promotion strategies adopted to suit all consumer’s needs. The primary medium adopted to promote Chevrolet care are online, social media and electronic media vehicles. Chevrolet company runs regional an and international advertising and promotion campaign by participating in major football events and other local festivals by offering festive promotion prices schemes. They offer in-house showroom schemes like financing and easily monthly installment schemes that facilitate consumers for getting new car model for boosting sales purposes. The prominent tools used for promotion purposes are free one year maintenances and first year car insurance free