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Nachos Marketing Plan

1992 Words8 Pages

Chicken Nacho’s in a box
Slogan: Enjoy the crunch!
Our chicken Nacho’s will be offered with the Nando’s famous Lemon and Herd, mild and hot Peri-peri marinates. We chose these marinates based on the response of which marinates are preferred from our questionnaire. We have also taken into consideration Halaal and Kosher chicken so that we are meeting the needs of all consumers. As well as we will have a vegetarian option of Nacho’s for all our Vegetarian consumers.
How did we come up with our new products name? We decided that our product will be served in a recyclable box weather it is ordered for take away or for a sit down meal. We decided to do this for a sit down meal as well because in that way we won’t be creating extra dishes as we aren’t using a plate, therefore we will be able to decrease the amount of water used to clean dishes. We are currently looking …show more content…

The packaging also took in consideration if it had to be a takeout or sit down and whether it is environmentally friendly which is the reason why chose recyclable material.
In the place we decided to only sell the product in Durban Nando’s as a trail run and see if it is successful and the price that we determined if it is accurate was we looked at other Nando’s cost and the cost of the ingredients used in the Nachos. We then discussed the different ways of promoting the Nachos and how using political matters will also show that Nando’s cares about world matters. We also discussed ways in which Nando’s manage their employees and other different ways they could motivate them. We looked at the processes which takes place for the profit to get to the customer and the information concerning the customer of the product. And the physical evidence which insures quality and we believe that Nachos in the Box will be a successful item to

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