Swot Analysis Of China Bank

III. COMPANY VISION AND MISSION

3.1 Vision “Drawing strength from our rich history, we will be the best, most admired, and innovative financial services institution, partnering with our customers, employees, and shareholders in wealth creation.” 3.2 Vision Evaluation China Bank’s vision statement is valid for the following reasons:
• It is short and easily understand by customers of China Bank
• It can lead the company to the right path
• It is possible and it can be done
• It has a harmonious relationship with customers (“… partnering with our customers…”)
• It is inspired and encourage by their history (“… drawing strength from our rich history…”)

3.3 Mission “We will be a leading provider of quality services consistently delivered to institutions, entrepreneurs, and individuals here and abroad, to meet their financial needs and exceed their rising expectations. We will be a primarily catalyst in the creation of wealth for our customers, driven by a desire to help them succeed, through a highly motivated team of component and empowered professionals, guided by in-depth knowledge of their needs and supported by leading-edge technology. We will maintain the highest ethical standards, sense of responsibility, and fairness with respect to our customers, employees,

Products or services
What are the firm’s major product or services?
(“… consistently delivered to institutions, entrepreneurs…”)
2. Philosophy
What are the basic beliefs, values, aspirations, and ethical priorities of the firm?
(“… we will maintain the highest ethical standards, sense of responsibility…”)

3. Self-concept
What is the firm’s distinctive competence or major competitive advantage?
(“…. we will be a primarily catalyst in the creation of wealth for our customers, driven by a desire to help them succeed…”)
4. Concern for public