Swot Analysis Of Chipotle Mexican Grill

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Chipotle Mexican Grill, Inc. Chipotle Mexican Grill, Inc. (“CMG”) is a restaurant specializing in Mexican/Spanish food founded by Steve Ells in 1993 with its first location was in Denver, Colorado. Ells’ mission statement of Food with Integrity, describes the goals of the restaurant to focus on “higher-quality ingredients and cooking techniques used in high-end restaurants to make great food accessible at reasonable prices, while simultaneously, understanding the environmental and societal impact of our business”. In addition, the missions statement, a staple of CMG is to serve naturally raised ingredients such as “ naturally raised pork, beef and chicken, as well as organically grown and sustainably grown produce, and we continue to investigate

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