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Swot Analysis Of Cimb

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2.0 Internal Forces
2.1 Company Profile
CIMB Group Holdings Berhad is a leading ASEAN universal bank and one of the region’s foremost corporate advisors. The Group is headquartered in Kuala Lumpur, Malaysia and has been listed on the Bursa Malaysia since 1987. It is one of the largest investment banks in Asia and one of the largest Islamic banks in the world which lead CIMB Group as the fifth largest banking group in ASEAN. Currently, CIMB has around 39,000 staff in 16 countries and over 12 million customers. CIMB Investment Bank acts as market leader conventional and Islamic financial advisor for a customized of banking solutions to their customers. CIMB also has an extensive retail banking network of over 900 branches in ASEAN, China, Hong Kong, India, Sri Lanka, Korea, the United State of America and the United Kingdom. CIMB Group is publicly traded government-linked company which involved in financial services industry.
In 1924, the first branch was established in Kuching by Wee Kheng Chiang which named Bian Chiang Bank to manage the business financing and issuance of bills of exchange. In 1974, Prime Minister Tun Abdul Razak Hussein launched the Pertanian Baring Sanwa Multinational Bank (PBSM) which established in Kuala Lumpur. The acquisition of Commerce Bank towards Bank Pertanian and later changed the name to Commerce International Merchant Bankers Berhad (CIMB) in 1986. In 1990s, the significance expansion of CIMB which established reputation in the corporate

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