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Swot Analysis Of Cinema

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Background of PVR Limited PVR cinemas are one of the cinema chains in India. The company began its joint venture agreement between Priya Exhibitors Limited and Village Road show in 1995.It began its commercial operations in June 1997.The Company as in entertainment industry originated as Priya Cinema in Rahol Mackija in South Delhi.ICICI Ventures invested 40 crore in PVR in 2003 when Village Road show decided to pull out off the partnership. In India the largest and the most premium film and retail Entertainment Company is PVR.It has redefined the entertainment way which the customer needs in India from 1997. PVR as of now has 519 screens in 113 locations running across 46 cities in India. Recently it has ventured into a new concept of cinema under sub-brand of Superplex at Noida.The cinema comprising 15 screens IMAX,4DX,Gold Class, Premiere and Playhouse(for kids).In this new venture PVR Cinemas invested 48 crore INR. Always keeping innovation at the core PVR doesn’t only bring best of the technology but also enhancing the overall experience including high class architecture and infrastructure to the customers. 1. KEY RESEARCH (Individual Contribution) With respect to the collection of various information, facts and figures in order to complete the group report, individually I played a very important role so as to get a smooth research upon various tasks that were assigned. Taking all these things into consideration my research work led to the contribution in Task 1 and

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