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Citigroup Executive Summary

2628 Words11 Pages

Business plan:
Citigroup Inc.

1. Resume.
Citigroup Inc. is the largest international financial conglomerate, which has become one of the world leaders in the financial services industry. Citigroup was established through the merger of two different companies, Citicorp and Travelers Insurance, April 7, 1998, finally - October 9, 1998.
Objective: Demand, which in the banking market, allows expectation to make a profit and the development of proposals and programs of this company in the market. The company's assets amount to 1.9 trillion. dollars. In connection with the decision of its investment objectives, the company can realize 2.9 billion. shares, the course of which the market is now about $54 per share.
Key activities of Citigroup: consumer banking, …show more content…

6.2. Current strategy.
Citigroup Inc. recently declared special strategic actions to increase the temps of transformation of Global Consumer Banking (GCB). It can be reached by focusing on those markets, where the company has the largest scale and potential for growth. Citigroup has intention to exit the consumer business from 11 countries. This new measure serves almost 60 million clients in 24 markets, what estimates 95% of revenue base currently. At the same time, management policy assumes the simplifying and improving performance of all crucial operations. Furthermore, transparency is aim for such developments.
Providing the improvements in sales and spread it further. At the same time, such tendency is a “subject to market conditions and regulatory and other approvals, the strategic actions are currently expected to be substantially completed by year-end 2015” .
Notwithstanding the current crisis, Chief Officers will continue the rapid developments and innovations to serve the clients and stakeholders.

7. Organizational plan.
7.1. The structure of the

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