Swot Analysis Of Clothing Industry
MODY UNIVERSITY CLOTHING INDUSTRY ANALYSIS MARKETING MANAGEMENT INDIVIDUAL ASSIGNMENT SUBMITTED TO : ASHISH SHARMA SUBMITTED BY : SAKSHI JAISWAL 11/22/2017 • Clothing industry analysis India’s clothing industry is one of the oldest industries in Indian economy dating from several years back. It is one of the largest employer and also labour intensive. The clothing industry is divided in two broad segments. First, the unorganised sector consists of sericulture, handicraft and handloom which are operated in small scale and through traditional tools and methods. Second, the organised sector consists of apparel, garments and spinning which modern machinery and technologies such as economics of scale. Indian clothing industry has the capacity to supply a wide variety of clothing products suitable to different market segments not only in India but also across the world. Clothing industry plays a major role in the Indian economy 1. It contributes 14 per cent to GDP (Gross domestic product) 2. And 14 per cent to industrial production 3. Over 45 million people, the industry are one of the largest sources of employment generation in our country. Clothing industry accounts for nearly 15 per cent of total exports. The size of India’s clothing market in year 2016 was around US$137 billion, which is expected to touch US$226 billion by year 2023. Growing rate of CGAR (compound annual growth rate) of 8.7 per cent
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