Swot Analysis Of Coca Cola Company

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1. Company Background/ product introduction (10 marks) The Coca-Cola Company is the world’s biggest leading beverage company. The company own license and market more than 500 non-alcoholic beverage brands, primarily sparkling beverages and also a variety of still beverages such as waters, enhanced waters, juices and juice drinks, ready-to-drink teas and coffees, and energy and sports drinks. They own and market four of the world’s top five non-alcoholic sparkling beverage brands: Coca-Cola, Diet Coke, Fanta and Sprite. Finished beverage products bearing their trademarks, sold in the United States since 1886, are now sold in more than 200 countries. They make their branded beverage products accessible to consumers throughout the world through network of company-owned or controlled bottling and distribution operations as well as independent bottling partners, distributors, wholesalers and retailers — the world’s largest beverage distribution system. Beverages bearing Coca cola Company’s trademarks owned by or licensed to the company’s account for 1.9 billion of the roughly 57 billion servings of all beverages consumed worldwide every day. Fanta was introduced in 1940 in Italy, which is the second oldest brand of The Coca-Cola Company after the original Coca-Cola, and the second largest brand outside the US. Fanta Orange is the leading flavour but almost every fruit that you can name is available as a Fanta flavour. Consumers around the world love Fanta for its great, fruity
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