Swot Analysis Of Coca Cola Company

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A STEAPE TOWARDS FUTURE: STRENGTHS Brand Equity – Coca cola has a vast global presence and unique brand identity as compare to its competitors. For last few years the company has done an incredible growth worldwide. Company valuation – One of the most valuable companies in the world, the value of company is around 79.2 billion dollars. The valuation if the company includes its brand value, the number of factors involved and the overall assets of the company Vast global presence and market share – Coca cola offers its product in more than 200 countries worldwide. The market share of company is around 40% globally. The marketing strategies – Coca cola always have a unique marketing strategy. Company spends around 3 billion dollars for its marketing, which gives a great sales and brand recognition. Coca cola targets to all age group people. In India they hire big celebrities for product promotion. Corporate Social Responsibility – Coca cola keep on focusing on the CSR program like recycling/packaging, green bottles, energy conversion/climate changing, which boos t the company image and result in competitive advantage. Distribution network – Coca cola has the biggest distribution channel network due to the demand in the market for its product. Because of the strong distribution network the firm is able to make huge market presence WEAKNESS Continuous focus on soft drinks only – The firm is continuous focus on selling the core product which are Coke, Fanta and other

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