Swot Analysis Of Coca-Cola

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CONSUMER PSYCHOLOGY CIA 1 By Rituparna Sanyal, 1533336 COCA-COLA : OPEN HAPPINESS The Coca-Cola Company is an American multinational beverage corporation with its headquarters in Atlata, Georgia. A global leader in the beverage industry, the company offers many brands, including soft drinks, fruit juices, sports drinks, etc. Market Segmentation Strategy Of Coca Cola Market segmentation is the process of dividing a market into subsets of consumers with common needs or characteristics. Segmentation enables brands to define the appropriate products for different types of consumers. Geographic segmentation: 1. Internationality – The company first makes regional and country-wise segments and then varies its products according to tastes and income level of people in that country. 2. Climate – Coca-cola’s sales are higher in summer. It thus focuses on hot areas of the world such as India and African countries. Demographic segmentation: 1. Age – Generally, Coke does not have a specific target and is addressed to everyone. But the main consumers are in the age group of 15-30 years. (a) Coca Cola Zero targets teens that don’t want calories but want the taste. (b) Diet Coke targets adults between 30-50 years who are health conscious. (c) Minute Maid targets children from 1-10 years and adults over 40 years. It targets parents who want their children to drink healthier drinks. (d) Coke, Fanta and Sprite are majorly focused on the young

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