Swot Analysis Of Coffee Bean And Tea Leaf

Place

 Marketing channel

Since The Coffee Bean & Tea Leaf is a franchised store. It uses their handcrafted beverages to make to order and made special to the customer's first choice. The Coffee Bean & Tea Leaf’s first target market is men and women that they are age among 18 to 40 as they are likely to be frequent coffee and tea drinkers. The main appeal to this customer ages group is through quality roasted coffee and outstanding service. Before making purchases, they have to allow customers to observe the beans being roasted and sample varieties in their shop. Not only that, The Coffee Bean & Tea Leaf’s team members also know to listen and respond to each customer with a personalized beverage. The Coffee Bean & Tea Leaf offers one of the

Their domestically franchised stores step over from California to New York. Their company-owned stores are located in California, Arizona, Singapore and Malaysia. In Malaysia, The Coffee Bean & Tea launch their coffee shop in Malaysia has already more than 45 stores, which is in KL, Penang, Johor, Malacca and Ipoh. The Coffee Bean & Tea located in different places in Malaysia, let more guests enjoy their unique

It make easier to know for people even they from a far. The exterior shop is painted primarily in a theme of brown and black color. Interior atmospheric elements of The Coffee Bean & Tea Leaf shop consist of brown-yellow lighting, air-conditioned environment, provide WIFI to their customer , and an organized display with proper signage of many delicious cakes and drinks. The menu of the coffee shop is clearly to let people know. Inside the store, there have a lot of table to accommodate their customer. There is a comfortable place to relax and enjoy their coffee. It is suitable for friends and couples to enhance their relationship of good place. It unique coffee bean and tea leaf let guest to drink to fall in love with their coffee. Not only that, it unique interior design gives customer a good impressive and memory. In the shop is not allowing smoker smoke inside the shop. The staffs are always very friendly to serve their customer and always hang smile on their