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Target Market Essay

1474 Words6 Pages

1.Introduction Marketing is the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large. This is the concept for the marketing. We all know that coffee kaki is popular in Singapore. Of course there are many kinds of food provided, also attract a lot of customers to patronize. Many people would like to go to the restaurant, there is a meeting or enjoy a great time, enjoy Singapore cuisine. Actually, coffee kaki can meet consumers’ need. However, coffee kaki also has limitations for customers. Lots of customers want to a piece environment for their but most of coffee kaki in order to attract more customer placed where are more …show more content…

Target strategies have four different ways to meet customers’ need. The first one is undifferentiated, which tries to appeal to broad-spectrum benefit from economies of scale. For coffee kaki. First, they often launch packages to attract customers. Secondly, they are provided a variety of dishes customer, for some elderly people in Singapore they liked to drink coffee, this restaurant provides a variety of coffee. They also provided some snacks, received a favorite of young people. 2.3.3 Target positioning & Perceptual map Positioning means developing a marketing strategy aimed at influencing how a particular market segment perceives a product in comparison to the competition. Coffee kaki has a good location. It is near the mrt station and shopping mall. Although their service is good, it does not go beyond a lot of the same type of restaurant. Figure 2.1 perceptual maps of coffee kaki and its competitors based on location and service quality. 3. Reflection on Critical

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