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Swot Analysis Of Coffee Shop

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Introduction
The increasing influence of western cultures on Indian coffee bars have changed how coffee is consumed in India, now coffee is more of an experiential and aspirational drink as compared to a mere south-Indian hot beverage. Coffee retail business in India is now worth more than 9 billion dollar, with more than 1500 existing cafes and given the expected growth in this segment, the potential number of cafes in future may rise to more than 5000.
Amalgamated Bean Coffee Trading Company Ltd., also known as ABCTCL or ‘Coffee Day Group’, is India’s largest integrated Coffee retailer which is involved right from plantation of coffee to retailing and exports. They started the concept of cafés through 'Café Coffee Day ', a famous chain of hangout coffee parlours targeted at youth and has a current standing of 972 cafes operating across 142 cities in the country.
The different formats in which Coffee Day group operates are:
• Café Division – Café Coffee Day (CCD), CCD Square, and CCD Lounge: These stores sell coffee as an experience, more like a hangout place for youth offering a wide variety of food and hot/cold beverage. They are located at central locations for better store visibility.
• Coffee Day Xpress: Mainly convenience stores that offer coffee and other beverages on the go. They are typically located in high footfall areas like malls, multiplexes and Railway Stations.
• Coffee Exports: Operational in selling various grades of coffee in domestic as well as

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