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Swot Analysis Of Coffee Shop

1170 Words5 Pages

A business or marketing plan is important factor that needs to be given consideration before doing small business. Marketing plan describes the services and products of the business, classifies target customer and involves strategies through which the company will market their business. A marketing plan usually covers the overall operation one year at a time, although it is continuously changing process that must be examined by analysing industry situation (Kotler & Gertner, 2002).
For this study, Filiz and Smith Coffee shop will focus on Austria market to expand their business. However before started working on their plan, it is important to discover about the latest trend of Austria Coffee market.

About Coffee Shop
Filiz and Smith’s coffee shop is focusing on to become necessity especially for the coffee lovers, they want to offer a dream place where customers can delight with their cup of coffee and feel comfortable with the environment. Filiz and Smith is planning to offer their consumer with best quality coffee within the region that will be complimented with biscuits or pastries along with free fashion and business magazines that customers can enjoy reading at first place.

Objectives
Filiz and Smith’s coffee shop’s objective for the first year of their business are:
• Becoming the best new Coffee bar in Austria from local restaurant dealer
• From first month of their operation, turn in profit ration
• Maintaining 65% of gross margin

Austria Coffee Industry

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