Swot Analysis Of Colgate
TOOTHPASTE INDUSTRY AT A GLANCE
GLOBAL TOOTHPASTE INDUSTRY
Toothpaste has the major share in oral hygiene product. Due to significant changes in the oral hygiene, toothpaste industry is flourishing. Currently almost 97% of the population in developed country uses at least one variety of toothpaste. Recent innovation in toothpaste industry helped toothpaste segment to become more than cavity protection i.e. providing fresh breath, healthier gum and teeth whitener.
Brand loyalty plays a major role in toothpaste segment. Preference is based on individual habit, flavour and familiarity of the product.
Colgate-Palmolive’s Colgate toothpaste is the market leader of toothpaste industry globally. Colgate toothpaste products are broadened according to the need. And they excel in most of the
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It is a market leader in many areas like food, beverages, cleaning agents, personal care products and it has recently entered into water purifier market. In the toothpaste market HUL is the main competitor to Colgate with brand like Close Up and Pepsodent.
HUL was the first brand to introduce gel based toothpaste through Close Up. Through this it became popular in urban areas and preferred brand of young consumers. Close Up says to provide day long freshness.
Another major brand of HUL is Pepsodent which mainly targeted to children. Promotions mainly involve endorsements from celebrities. Pepsodent says to provide protection from cavities for 12 hours.
DABUR
When it comes to domestic brands in the toothpaste industry Dabur is the market leader. The main brand of the company is Dabur Red, which is an herbal based paste. It is the first brand to gain wide success through ayurvedic and herbal based paste.
It had a tough competition from home grown brands like Vicco, which was also an ayurvedic based paste. But in the long runDabur became a market leader moving ahead of other home grown
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