Wilson Cook Medical Case Study

Contents

Executive Summary 1

Introduction 2

Background 2

History 2

Growth 2

Macro 3

PESTLE: 3

(P) Political – 3

(E) Economic (International) – 3

(S) Socio-Cultural – 3

(T) Technological – 3

(L) Legal – 3

(E) Environment – 3

Competitive Landscape of the Company’s Business Environment 3

Summary of Analysis 4

Conclusion 4

Executive Summary

Introduction

Background

Cook Medical was founded in 1963, developed several of the medical devices that are commonly used today. Cook Ireland located in the National Technology Park in Castletroy, Limerick was established in 1997 as to design, manufacture and provide medical devices to customers all throughout Europe, Middle East and Africa. Today it employs over 700 people. Products manufactured

(Anon., n.d.) And the company works hand-in-hand with Cook Urological, Cook OB/GYN and Wilson-Cook Medical to provide COOK products through a combination of dedicated COOK subsidiaries and independent distributors. The Irish plant has grown significantly to become a fundamental part of Cook Medical’s global movement. Today, the company incorporates medical devices, drugs and biologics to compliment patient safety and improve clinical results.

History

Bill Cook met Dr. Charles Dotter at a Radiological Society meeting in Chicago. This chance meeting started a relationship based on a shared vision - one that kicked off the field of minimally invasive medicine. Cook Medical was the first company to package the three primary components for percutaneous catheterization – needles, wire guides, and catheters in one convenient set. No one tells the story of the company’s humble beginnings better than the founder, Bill Cook in year 1963. (Anon., n.d.)

As of the early 2000s, the healthcare industry came under increasing to treat a growing number of patients with less funding. This pressured led Cook Medical to look beyond the devices they made and to look at the ways they deliver those devices to customers. They created their Healthcare Business Solutions division to work with their customers to improve supply chain. (Anon.,

(Anon., 2011)

Minister for Jobs, Enterprise and Innovation Richard Bruton TD in January 2012 that Cook Medical, the largest privately owned medical device company in the world, is to invest up to €16.5m over four years creating highly skilled positions in Research and Development activities at Limerick site, with Government support through IDA Ireland (Anon., 2012)

On the 14th of November 2013 – Cook Medical has officially opened its new state-of-the-art research and development (R&D) Innovation Centre at its plant in Limerick, Ireland. The innovation Centre together, with the expansion of cleanrooms, packaging, storage and other facilities, represents an investment of €10million by Cook Medical with the support of the Department of Jobs, Enterprise and Innovation through IDA Ireland. This commitment to R&D and a growing product pipeline has increased staff by 100 over the past two years and augurs well for additional employment in the future. (Anon., 2013)