Swot Analysis Ryanair

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Group Project - Corporate Audit Ryanair Group members: Paul Carty Brian McCabe James McGinley Anthony Monahan Micheal Power History and major events (1985-present) Ryanair Ltd. is a low cost airline founded by the Tony Ryan, Liam Lonergan and Christopher Ryan in 1985, growing from a single aircraft family run operation employing only 25 staff. To now being Europe’s largest airliner (by scheduled passengers carried) carrying approximately 81.7 million passengers in 2013, employing over 9,500 people and operating 1,600 flights from 71 bases across Europe with Headquarters in Co. Dublin, Ireland (Ryanair, 2014). 1986: Ryanair adds a second route (Dublin to Luton), carrying 82,000 passengers in its first full year. 1990: Ryanair incurs £20 million in debts forcing them to go through a substantial restructuring and adopt a low cost…show more content…
The average fare for a Ryanair flight are lower than its competitors. Many of Ryanair's competitors operate long haul flights, which will have an impact on their average fares. When Ryanair add extras such as (baggage fees, online seat reservations, in-flight purchases and insurance), their average revenue per passenger is lower than their competitors. Size With up to 15,00 travel routes across more than 30 countries across Europe and North Africa. Ryanair's short-haul network is the largest of any airline in Europe. It is the top airline by passenger numbers, with its closest competitor being Luftansa. Innovation The only other airline that have tried to compete with Ryanair's short-haul flights is easyJet. Ryanair copied the business model of Southwest Airlines, after immitating Southwest's model, it was Ryanair's innovation that was the key to success. Online check-in, automated bag drop, and hand luggage-only travel are the norn when flying with Ryanair. All these innovations have made Ryanair the leader in short haul travel. Management
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