Swot Analysis Of Cosmetics
Cosmetics
Nowadays cosmetics became the integral part of our contemporary life. It is very difficult to imagine life without cosmetic products. Every day we can notice so many advertisements of cosmetics through websites, media or even banners on the streets. Costumers are using makeup more and more to be joyful and happy, becoming free from the stress of real life.
Cosmetics is substances that are used to the human body for beautifying, cleansing, odor or promoting attractiveness. Over last 100 years, cosmetics segment was full of rapid innovations and fast fashion changes. Nowadays, not only women use cosmetics but also men are interested in it. Therefore, it is the profitable market segment. Almost all the leading manufacturers of women's
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In a worldwide perspective, the mass production segments or low end represented to 72% of total sales in 2010, while the luxury section represented the staying 28%. The greater part of worldwide luxury cosmetic products sales are concentrated inside of the developed markets (generally US, Japan, and France). Actually, a consequence of customers turning out to be more mindful that some mass business sector item can give the same quality as their extravagance partners, particularly among the color cosmetics products and skincare items. It is interesting that in spite of the way that the sales are created usually by mass-produced items, the innovations are frequently presented by brands in the premium …show more content…
It is going to take over control of leading position on the market very soon. Korean brands are known by everyone for their quality, being prominent with Korean and global customers alike, become the dominant focal point because of the Korean wave. Innovative ingredients and fast development have helped South Korea to be easily recognizable in the global industry. Korea is one of the rapid-growing beauty industry (5.8%), comparing to U.S(3.9%) and U.K. (2.1%). And total sales of cosmetics in South Korea became $6.2 billion In 2014. The most beneficial result of Korean success is the popularity of K-Pop and Korean TV
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