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Costa Coffee Company Essay

2115 Words9 Pages

01. OVERVIEW OF THE COSTA CAFFEE COMPANY
The Costa Coffee Company is one of the largest and fastest growing in the UK. In London, 1971, Costa coffee was poured for the first time. The creators are the brothers Sergio and Bruno Costa. Their first seed was to a handful of local caterers, then to some delicatessens. After several years, they opened their first coffee shop. Also, their first international store opened in 1999 at The Aviation Club in Dubai, UAE. Costa brand keeps on developing with 79 stores working in the Emirates. (CostaCoffee)
A. Main product and services
Costa policy is to serve the best coffee in the Italian style. They focus on quality control at each phase of the coffee making process from bean to cup. Costa is different than other coffee company in the UK because they have their own Roastery to ensure their unique blend. As well as offering the perfect coffee, throughout the years they have incorporated an extensive variety of options including hot chocolate, teas and infusions, iced coffees and coolers. They likewise have tasty syrup shots like vanilla, caramel and hazelnut. They also provide clients with complementary products such as sandwiches, wraps, salad, pastry and cake. Until now Costa still use the same style of slow-roasting coffee beans, serving the brothers’ authentic blend of 6 Arabica beans to 1 Robusta in 500 coffee shops all over the world. (Scribd)

02. STRATEGY OF THE COMPANY:
A. Vision and Mission
Costa Café company missions and a

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