Swot Analysis Of Costco

ANALSISNG TRENDS FAST MOVING CONSUMER GOODS SERVICES

Fast moving consumer goods also called Consumer Packaged Goods, are multi-million dollar sectors which are conclusive of a wide range of products and great brand names- the products and brands we use on a daily basis. FMCGs are best known for providing best quality products at any time available as well as maintaining consumer loyalty by being able to maintain good quality at reasonable prices.

COSTCO WHOLESALE COMPANY Costco Wholesale Company started in 1976. It started as an enterprise that catered only small scale business enterprises. The first Costco warehouse was opened in Seattle. Costco became the first company to be able to grow from zero to $3 million is not more than

The reason for the large membership base of the company is the efficiency combined with low costs, which is why they offer the best possible prices its members. From 1997, the quality has seen considerable improvement. It provides a wide variety of merchandise, plus specialized and integrated departments to carry out he services with effectiveness as well as efficiency.

Third largest retailer in United States, Costco makes shopping easy and convenient for its members, explaining the reason for its growing popularity.

The major competitors that Costco can count as are the Wal-Mart group, Walgreens, Sam’s Club and BJ’s Wholesale club.

The major area of focus is providing the audiences good quality products at reasonable prices. These products are usually delivered to large families and businesses and sold only in bulk. Reduction in prices and marketing costs are a result of not carrying multiple brands. It provides products that are in contrast to those products of retailers. It keeps its quality as well as quantity better in terms of demands of the consumers. STOCK

George Draper Dayton founded the company in 1902. By 2001, the Target stores were open in 47 states. In July, 2001 the company crossed a great milestone by opening its 1000th store, which explains why the Target Corporation Company grew from small to a big enterprise. Target Corporation has been catering the consumers over an extended period of time and has provided them with good quality products. Target opened its Popp-Up store in New York City. These stores are mobile and easily accessible and have extensively helped to create more friendly relationships with their consumers. By 2003, Target introduced Red Hot Shop on Target.com.

Target continued to be the best shopping destination for availability of grocery products. In yet another benchmark that the Target Corporation made was a whooping amount of $50 billion in annual sales for the year 2005. Target also created Target & BLUE, which is a way to share technology, security expertise and other sources which helped fund equipment, training and programs to enhance t he community’s safety. With the growing success, Target became a USDA certified organic product retailer. Today, Target has more than 600 organic products that it