Swot Analysis Of Creative World Shoes
Strengths
At Creative World Shoes (CWS), we retain many strengths as a company. To begin, we have a strong sales team. In a retail business, a powerful sales team is crucial because they are the direct link to the customers. We have hired and trained the proper individuals for our sales team and we believe that it is a powerful team. It is essential that they are constantly motivated and secure in their job. Open communication is always welcome in this company. We believe in employee satisfaction and we are constantly listening to their suggestions. Leadership in a company can impact the energy greatly. We hold meetings every Monday to make a plan for the week to keep everyone organized and satisfied. A happy sales team means happy customers.
CWS has always strived to produce the cheapest products while maintaining great quality. We ensure that our costs are cheap in order to promote these great prices. This increases our market share seeing as consumers typically turn towards cheap and good quality products furthermore increasing brand loyalty. Once we build a relationship and trust with the consumer, they are more likely to become loyal to our brand compared to the competition because of our cheap prices, but great quality.
Marketing has become progressively powerful in businesses as technology advances. Our marketing team has developed strategies that increase sales immensely. Marketing has shifted from classic radio and newspaper advertisements to the social media
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