Swot Analysis Of Dabur

India’s FMCG Sector:

To understand Dabur and its market share in depth, we studied the FMCG sector and our analysis goes like this. FMCG sector in India is currently the fourth largest as per the industry size .It is one of the pillars of its economy providing employment to 14 to 15 percent of its population which accounts for around 2.8 million, and indirectly employing 8.9 million people.

FMCG sector is divided into following sections-

Future prospects of FMCG

There has been a tremendous growth in FMCG sector from 2008. The incremental trend in the market size is displayed in the graph above. This shows the potential of FMCG market in India, and it can also be said that the sector has much more scope

‘Celebrating life’ was chosen as the tagline of DABUR

STRATEGIC BUSINESS UNITS

The business structure of Dabur today stands as below:

• Consumer Care Business incorporating the Health Care and Home & Personal Care (HPC) verticals, which accounts for 53.4% of consolidated sales

• Foods, comprising fruit-based beverages and culinary pastes business, which contributes 11.2% to consolidated sales

• International Business, which includes Dabur’s organic overseas business as well as the acquired entities of Hobi Group and Namaste Laboratories LLC. This vertical now accounts for 32.4% of Dabur’s consolidated sales Dabur India is the fourth largest company in FMCG segment with a revenue of US$ 910 millions and here are the strengths of Dabur which makes it one of the leading companies:

• Strong Management: Strong Management helps Dabur in reaching its potential by utilizing strengths and eliminating weaknesses to run the organizations. Board of directors is an asset to the organization. The company made a head for • High brand awareness: With a legacy of more than 150 years, Dabur is a company with strong brand awareness spread across five continents and fifty

• Work culture: Dabur gives responsibility early in a career. With this the enthusiasm of the employees increases and gives them work satisfaction. Location of plants in SEZs is an advantage.

WEAKNESSES OF DABUR:

Dabur, being listed in the top , has its own weaknesses. Some of the following are listed below:

Dabur has a limited product line as compared to its competitors like HUL, ITC, etc.

1) Dabur has a limited customer base. The target customers are mainly the middle class households. (data or statistics are required)

2) The R&D work in the company is low and insignificant since no new products have been developed which can add brand value to Dabur. The last product launched by Dabur was Dabur Almond Hair Oil in 2011. (low and insignificant in what sense?)

3) Losing market share in most of the categories due to competitors’ strong brands. (Need some more info; be specific Sthitha)

THREATS

1) Counterfeit products sold under the name of Dabur.

2) Increasing costs of raw materials.

3) Dabur faces stiff competition from its competitors in Indian market and international brands.

4) Demographics pose a threat as Dabur manufactures goods keeping in mind the needs of middle class households.

5) The rise and fall of foreign exchange rate can threaten Dabur India regarding import and