Swot Analysis Of Chrysler
sold, the third in terms of revenues (amounting to $130 billion), market capitalization ($92 billion) and earnings. Daimler’s CEO, Jürgen Schrempp, even called the deal a “wedding made in heaven” (Schneider, 2001). However, beside these enchanting figures, a not-so-promising aspect of the deal was the companies’ completely different corporate cultures and work processes. The following SWOT analysis was conducted, using the sources stated in the previous section, in order to provide some background about the firms and thus develop a better understanding of their motives for the deal. Table 3.1: SWOT analysis for Daimler and Chrysler Daimler-Benz Chrysler Corporation Strengths • Technological, engineering and quality strength • Strong reputation • Considered the best engineered cars in the luxury cars industry • Mercedes: sold in >200 countries, one of the strongest global brands • Firm position in Europe • Trendy and fashionable design • Highly efficient production processes, especially in market design and development • Low manufacturing and distribution costs • 23% of market share in U.S. American car industry Weaknesses • Small production volume -> suppliers transfer innovations to competitors • R&D costs way above the industry average • High development and manufacturing costs • Smallest and most vulnerable of the U.S. Big three (includes Ford and General Motors) • Went nearly bankrupt several times, which has weakened its financial position and reputation
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Rorer Converts-Poulenc Case Study
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