Danaos Corporation Swot Analysis Essay

DANAOS CORPORATION SWOT ANALYSIS

SWOT analysis or else the strategic tool meaning strength, weakness, opportunities and threats used by top managers to organize and plan any kind of company. To be more specific, Danaos Shipping Corporation uses all along the SWOT analysis as a technique to evaluate the financial year passed, as well as setting new goals. Needless to say that Danaos as a company is one of the best leading organizations in shipping, having the preferred place at SWOT, renewing the process and creating business plans within diversed departments in such company. The obligatory ones that need to be mentioned are the marketing, finance, operations, management information systems and strategic planning. SWOT analysis’ context actually

Bad news have been already announced for Danaos corporation with the profitability ratio and net contribution % being disputed, as it has reached a number aspiration. Furthermore, Danaos’ products have faced problems against competitors’ ones. An intense concern has been created, while its products are quite well and wanted, but at the same time the sales position-proposition is not quite clear and determined. Danaos Corporation is a prosperous company and has accomplished a great level of conflation of small firms. Although, this case does not comply with the merging of companies with different culture. Additionally, one of Danaos’ strong motos is Research and Development, and as we mentioned above it has already built a developed training section, however not fully-advanced and able to be compared with other successful shipping firms. Danaos Corporation is not yet fully-integrated to compete with the best in the industry, as its corrosion in the work force the past years does not let the employees raise their skills within educational means, so as to work up new technological products. Last but not least, the company has not shown up to recent times that it handles their finances the proper and yielding way. Current asset and liquid asset ratios prove Danaos’ liquidity need to be spent more

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