Swot Analysis Of Deli Yoghurt
EXECUTIVE SUMMARY
Deli Yoghurt drink is a yoghurt production business enterprise that deals in the production and distribution of yoghurts. The company works with the rare strategy of employing its sales team to sell directly to consumers rather than selling to retailers primarily. These sales teams are rewarded on a progressive commission system that sees them earn more when more sales are made. The company practices an active customer eccentric system which makes them always ready to get a feedback from their company, and improve on how best to create the yoghurt to their exact taste.
INTRODUCTION
Deli Yoghurt was founded in 2015 as an enterprising manufacturing firm with the vision of influencing the growing labor force in the country with financial stability. The organization came up with a yoghurt
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MARKET AND PRODUCT OBJECTIVES
Deli Yoghurt is a new yoghurt brand that is just picking up and building up its brand name. The organization intends to build its corporate reputation through aggressive marketing in its environs and beyond. They intend to use the customer base they build to tap into other avenues for maximizing their revenues. Deli Yoghurt is taking a critical look at the two major sections as the focal points of developing and building their customer base, they are The CURRENT MARKET they presently operate in, and the NEW MARKET they intend to operate in.
CURRENT MARKET: Current markets will be built and increased by expanding the brand and flavor distribution at the retail level. The company will engage in more customer interaction and will take more feedbacks on how to better produce a long-lasting brand their customer will continually crave. There will also be an extensive training program for its sales team to enhance and equip them with better human relations as they constantly engage their
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