Swot Analysis Of Dell

External environment Analysis

a. Societal environment (BEST analysis): (Ayaha Mubarak)

1. Political- Legal (P)

The political environment is operating in any business in order to achieve its strategic goals. Under company operation it could include government regulations or legal issues. Any company in countries that use unstable politicize needs to take into account the restrictive policies in order to protect local businesses, manufacturers, and prevent foreign companies from entering in to the local market.

Privacy and security: is one of the opportunities that dell have High priority to provide the customers with a secure online experience, as they know how important are privacy and security for the customers. Dell uses the great

In that time, world economic was good and Dell Company was ready to support the fast pace of growth. So they increased its products lineup including network servers, handheld computer, storage system, and printers. The significant expansion in product line was an result of changing company name from dell computer to Dell, Inc. Furthermore, Dell opened new manufacturing plants and customer services facilities in Europe, Asia, and North America. Dell has expanded its customer base all over the world, especially in Asia and in 2004 it captured around 7% of the personal computer market in

Many countries affected by this recession and US economy was one of them. Therefore a lot of people lost their jobs and companies were struggling to survive and DELL as well. As we can see with Dell when competitors copy dell innovations it started to lose its market share .The decrease in computer sales, as decrease in consumers spending will lead to drop Dell profit. Although there was bad economic situation, Dell Company still survived and exceeded this crisis. For sure when recession diminishes, and economic growth improves, sales should increase again.

3. Social (S)

Social factors have many positive impacts such as growth population, level of education, consumer’s type, and demand in the market. Computers become part of people 's daily lives, and as studies show that there is a positive relation between the education level and demand of computers.

• Contribution to the society is another opportunity, $3 million support from Dell, its employees and the Michael and Susan Dell Foundation for New York City and Washington, D.C in the aftermath of the 11 September terrorist