Swot Analysis Of Diageo
COMPANY INFORMATION:
Diageo is a global leader in beverage alcohol based in London, UK. It is placed at No. 82 positon in FT-500 and has turnover of around USD 17 billion and reported net profit of USD 2.2 billion in fiscal year ended on June 30, 2014.
The company is listed in both the New York and London Stock Exchanges and enjoys a position of 8th largest company listed in LSE.
Diageo is the world’s largest spirit producer of beer & wine, with a global outreach in 180 countries. They produce 6.5 billion litres beverage on annual basis, by using their 100 facilities formed across 30 countries. Diageo have 28,000 strong workforce worldwide.
Diageo owns world top alcoholic brands including Smrinoff (World’s bestselling Vodka), Johnnie Walker (World’s best Scotch Whiskey) and Baileys (World’s bestselling Liqueur).
Diageo reports its performance in five regions whereas the largest part of its sales comes from North America (32%) and Western Europe (21%). Recently, company shifted its policy and now strategically focusing on Emerging markets (Eastern Europe, Turkey, Africa & Asia) and have been able to make 31% of its revenue from these rising middle income countries. Latin America & Caribbean contribute 15% towards its sales.
The company has total production capacity of 215 million of equivalent units in all production facilities. Diageo have actual production volume of 2014 is 141 million of equivalent units representing 65% of total available capacity.
As Diageo is
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