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Swot Analysis Of Dick's Apparel

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A. Current Performance • Three Business Segments — Apparel (80% of net sales), footwear (12% of net sales), and Accessories (4% of net sales); selling products in 23,000 retail stores in North America, Europe, the Middle East, Africa, and Asia. • UA exceeded a billion dollar annual revenue goal. Annual revenues increased 24%. Stock prices increased 46% to $1.34 per share. • In 2009, UA’s performance apparel segment had 78% of the market. In addition, 78% on the company’s revenue came from the US wholesale distribution channel. Dick’s Sporting Goods and The Sports Authority accounted for 30% of their wholesale distribution. Distribution channels included independent and specialty retailers, institutional athletic departments, leagues

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