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Swot Analysis Of Digi

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2.0 SWOT ANALYSIS- DIGI
SWOT analysis will be discussed in detail which included strength, weaknesses, opportunities and threats of Digi. Com Berhad. SWOT analysis is the situation analysis which is divided into two parts which are internal and external factors. The analysis of the internal factors consists of strengths and weaknesses while the analysis of the external factors to the organization includes opportunities and threats (Joshi, Erhardt, & Jackson, 2003).
2.1.1 Strengths
From the annual report of DiGi in the year 2014, it will increase in group revenue in the financial resources aspect. DiGi has registered the highest record in group revenue by 4.2% to RM7,019 million while the net profit grew by 19.1% to RM2,031 million as compare …show more content…

DiGi is the fastest growing mobile operator in Malaysia, driven by simplicity, innovation, and best value through DiGi Business, DiGi Prepaid, and DiGi Postpaid. For instance, DiGi Family Plan is the first innovation of subscription postpaid which provide three prepaid supplementary lines in their preferred family package in order to flexibility their customers. DiGi Prepaid plan is designed for heavy users of voice and SMS. Customers who reach RM1 in domestic Short Messaging Service (SMS) in a day, it will enjoy call rates of 12 sen per minute for calls to any network, nationwide for that day. DiGi smart plan is its corporate promotional packages for the BlackBerry ® smart phones with all-in-one Internet and call plan. DiGi broadband is for DiGi to be the initiator of change in the broadband market the same way they did in voice. DiGi care-line continues to build momentum with its innovative enhancements towards customer (The Sun Daily, …show more content…

So, its group revenue increases among this few years and it also becomes a successful company. Digi Telecommunications Sdn Bhd was integrated in Malaysia under the Companies Act, 1965 as a public company and is listed on Bursa Malaysia under the name of DiGi.Com Berhad. Other than that, DiGi is also a part of the global telecommunications provider, which is Telenor Group (Digi, n.d.).
DiGi continues to be a game-changer for the Malaysian Telecommunications industry. It has a solid history of product and services innovation, and it is also a leader in driving progressive and responsible to the business practices in the provision of mobile voice, the internet, and broadband services. The Group is committed to drive Malaysia 's growth by building a mobile internet and broadband ecosystem that enables true connectivity and creates and socio-economic development (DiGi.com Berhad, 2013).
2.1.2

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