VIII. Analysis A. SWOT of the Shanghai location 1. Through the SWOT analysis, as found in Figure 3, the WDC has many strengths in regard to its expansion into Shanghai. In addition to the strengths, highlights in this analysis regard its segments, brand reputation and recognition, as well as diversification, Disney adapts products and services to appeal to local tastes both nationally and internationally. Since the WDC is focusing more efforts in China and especially Shanghai, it is adapting more
Disney is one of the biggest media companies in the world dealing in multiple entertainment industries. Disney due to their size use a wide variety of growth strategies while relying on cash cows and stars for profits. Disney has many strengths and opportunities which explains their substantial size such as success in the film industry. Disney has competition from places such as Universal which keeps them improving on their weaknesses and threats. Disney do target young children with their cartoons
Assignment: WALT DISNEY PICTURES 1. Introduction Walt Disney Pictures, Inc. is an American film production and it is easy recognized as one of Hollywood’s “Big Six” film studios. The modern-day Walt Disney Pictures was originally founded as the Disney Brother’s Cartoon Studio, by filmmaker Walt Disney in 1923. This report below will show the environmental analysis on Walt Disney Pictures. 2. Company Background Walt Disney Pictures Inc. is owned by The Walt Disney Company, which is commonly known
Introduction Walt Disney The name Walt Disney has been excellent in the field of family entertainment. Begins as a cartoon studio in the1920s to today’s worldwide corporation, The Walt Disney Company continues to offer quality entertainment for every member of the family, across America and around the world. Disneyland Resort is one of the businesses under The Walt Disney and we choose the Disneyland Resort as the company of our assignment. Disneyland opened on July 17, 1955. Walt Disney created an exclusive
WALT DISNEY COMPANY • The Walt Disney Company also known as Disney was founded in 1923. It has its headquarters at the Walt Disney Studios in Burbank, California. • It is an American diversified multinational mass media and entertainment conglomerate. • It established itself as a leader in the American animation industry before diversifying into live-action film production, television, and theme parks. • Marketing tactics used by the Disney Corporation encourage identification with Disney products
Table of content 1.0. Introduction: 2 2.0. Micro and macro environment analysis 3 2.1. SWOT analysis: 3 2.2. PESTEL analysis: 3 2.3. The principle of competitive advantage: 4 3.0. Disneyland build value to customers and stakeholders 5 3.1. To customers: 5 3.2. To stakeholders: 5 4.0. Ps of marketing mix in Disneyland 6 4.1. Price: 6 4.2. Product: 6 4.3. Place: 6 4.4. Promotion: 6 5.0. Buyer and customer behaviour understanding: 7 6.0. Segmentation, targeting and positioning: 7 6.1. Segmentation:
Internal/External Analysis Internal Audit Strengths: • Company has good relationship with the suppliers. • Company is also maintaining healthy relationship with collective bargaining agent (CBR). • Disney is one of the most recognizable entertainment company in the world • They have strong advertising • Wide and unique portfolio of the company • Innovative entertainment business • Strong customer service • Strong Media Networks and Broadcasting division • Disney owns a variety of companies, which
its focus to the Walt Disney Company’s newest international theme park, Shanghai Disneyland. First, some background of the Shanghai park will be given before (1) analyzing how each cultural misstep applies to the Shanghai park, (2) discovering if the Walt Disney Company has learned from past international park mistakes, and (3) predicting how Shanghai will do based on its cultural sensitivity to host country culture and current attendance and revenue figures. The Walt Disney Company’s newest international
strategic analysis* for the Walt Disney Company (WDC) has been completed. In the industry category of “Broadcasting and Media”, WDC is the world’s largest media conglomerate, with assets encompassing film, television, publishing, and theme parks, based out of Burbank, California (CA) (Dun & Bradstreet, 2017). Further, WDC opera-tions in four business segments: (1) Media Networks, (2) Parks and Resorts, (3) Studio Enter-tainment, and (4) Consumer Products & Interactive Media (Walt Disney Co., 2017)
However the remaining eight are still part of the Disney family. From a strategic prospective I would consider New Horizon Interactive a failure cause of whose Cub Penguin failed to meet its target. But these failures didn’t affect the rest of marvelous acquisitions of the Walt Disney corporation. Let us begin with the acquisition of Pixar(2006). With Disney and Pixar together ranks among the best acquisitions of all time. Analyst believed that Disney needed this acquisition since its own animations