Swot Analysis Of Disneyland Park
BUSINESS STUDIES UK DISNEYLAND!
Disneyland Park, originally Disneyland, is the first of two theme parks built at the Disneyland Resort in Anaheim, California, opened on July 17, 1955. It is the only theme park designed and built under the direct supervision of Walt Disney. It was originally the only attraction on the property; its official name was changed to Disneyland Park to distinguish it from the expanding complex in the 1990s. Walt Disney came up with the concept of Disneyland after visiting various amusement parks with his daughters in the 1930s and 1940s. He initially envisioned building a tourist attraction adjacent to his studios in Burbank to entertain fans who wished to visit; however, he soon realized that the proposed site was too small. After hiring a consultant to help him determine an appropriate site for his project, Disney bought a 160-acre (65 ha) site near Anaheim in 1953. Construction began in 1954 and the park was unveiled during a special televised press event on the ABC Television
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The pricing strategy should be based on the needs of the customer. It should able to satisfy the customer needs. Pricing strategy depends upon the economy of the country and the level of competition in the market. Price attracts the customers thus the price should be tactful as the customers these are well informed about every new things introduced in the market and as it is a dubbed plan of Disneyland they have to careful with the price strategies. Pricing should be based on offers like discount or more rides would be free if an approximate amount has been spent by the customer. Price should keep fluctuating specially for the entertainment zones it can be varied depending on the demand of the
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