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Swot Analysis Of Dt Cinema

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Company: - PVR Cinemas Company Profile: -
• Strong presence in 121 locations with 553 screens across 47 Indian cities.
• Strategically expanding film exhibition business both organically and inorganically over the years in India.
• PVR Cinemas acquired Cinemax in 2012, one of the biggest deals in the cinema industry.
• PVR Ltd, the integrated 'film and retail brand ' has PVR Cinemas as its major subsidiary and PVR Leisure and PVR Pictures as the other subsidiaries. PVR Leisure focuses on Food & Beverages and retail entertainment concepts like bowling.

About DT Cinemas:

DT Cinemas is the fully owned subsidiary of the DLF Group. The multiplex chain started its operations through its first multiplex at DLF City Centre in Gurgaon with a vision to create a complete retail experience for the Indian Customers through the best retail entertainment. DT Cinemas has been showcased as the “Entertainment Anchor” for DLF malls by being the robust footfall driver. DT Cinemas have been screening movies since 2003 and is in sync with their customers’ needs to provide an ultimate movie experience.
With current operational cinemas at DT Star Cinema Saket, Star Cinema Vasant Kunj, DT Cinema Shalimar Bagh, DT Cinema City Centre and DT Cinema Mega Mall, DT Cinema Star Mall, Gurgaon, and DT Cinema, Chandigarh, DT Cinemas have 29 screens with an overall seating capacity of around 6000.

The Case
On 9th June 2015, PVR Limited inked a deal with DUL (DLF Utilities Limited)

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