ipl-logo

Swot Analysis Of Dunkin Donuts

2659 Words11 Pages

Introduction
Being considered as one of the most beautiful beaches in the world, the Seychelles Islands is an inspiring destination with many luxurious hotels and islands attracting the middle and upper class. Tourism is the one of the two important industries of Seychelles with their own identity; therefore, Seychelles Government and Seychelles Tourism Board do not allow any franchises to operate in Seychelles.
However, it is reported that the number of visitors in Victoria, one capital of the country, is falling recently. Because of “visitors going home with money in their pockets”, it would be one of the reason why Vitoria has few attractions for tourist. Despite luxurious and amazing hotels, customers still do not satisfy with these services as can be …show more content…

The chain 's products include doughnuts, bagels, other bakery goods and sandwiches, and a wide variety of hot and iced beverages (coffee, tea and hot chocolate; cold drinks include iced tea, fruit juice, etc.). However, only 8% of the chain 's sales are donuts; 65% are drinks, and 27% are other food items. The company primarily competes with Starbucks, as over half the company 's business is in coffee sales.
Mc Donald’s:
McDonald’s is well – known chain of fast food restaurants, selling hamburgers, chicken, French fries, cheeseburgers, breakfast items, desserts and soft drinks. Because of increasing the demand of customers taste, the firm has varied its menu to include salads, smoothies, fruit, fish, wraps and seasoned fries. McDonald spend a lots of money to invest in advertising campaign not only the traditional media( such as TV, radio, newspaper) but also utilizing the billboards and signs and sponsors sporting events, including Little League, FIFA World Cup and Olympic Games, leading to significant effect to buyers.
Caribou

Show More
Related

  • Swot Analysis Of Hooters

    934 Words  | 4 Pages

    Company Analysis: Hooters The company name Hooters is a name that has a double meaning referring to both the logo of the company which is a bird-owl known for its hooting habits and a phrase used to refer to the human breasts. The restaurant bears the name Hooters since majority of its staff members are waitresses. The waitresses comprises of young women commonly referred as the ‘Hooter girls’ for their attractiveness and outfits. The girls’ outfits and attractiveness form a key component of the company’s image since the founders of the Hooters restaurant came up with the business idea from what they observed as greatly wanted and required by most gentlemen; beer, great food and attractive women (Brizek 2-3).

    Read More

  • A Rhetorical Analysis Of Mcdonalds

    983 Words  | 4 Pages

    As a community it’s our duty to understand how global market corporation use advertisement to sell. In the first place, I looked for an interesting admeasurement in the internet. Out of nowhere I decide to choose McDonald website because they have a lot of views from consumers. McDonald website focus in logos to transmit their advertisement on facts, percentages and a lot of words and information.

    Read More

  • Swot Analysis Of Trader Joe's

    1012 Words  | 5 Pages

    TRADER JOE’S – INDUVIDUAL ASSIGNMENT 1 Part 1 – Introduction What Joe Coulombe did was opening an ordinary supermarket into the industry but the strategies he took were separating the Trader Joe’s from its rivals. What he did was to offer products targeting sophisticated costumers who were searching for good bargains. The offerings of Trader Joe’s were so unique which are not found at rival shelfs. Another crucial decision he made was to take advantage of recent environmental movements such as the rising trend of costumers searching organic foods. The company also decided on selling private labelled products with lower prices than other brands of the same product.

    Read More

  • Macroeconomic Factors Affecting Starbucks

    707 Words  | 3 Pages

    Political • Growing demand and supply shortage has increased world coffee prices. • Favorable advantage to accessing raw material through supplier relationships. • Fair-trade practices include its Coffee and Farmers Equity (C.A.F.E.) program among other fair trade policies and agreements. • Starbucks adheres to local, national and international government laws and policies and tightly control labour practices, avoiding scrutiny and negative imagery from being a large corporation. Economic • High industry sensitivity to the macroeconomic factors affecting disposable income, a main industry driver.

    Read More

  • Two Types Of Stakeholder Analysis Of Mcdonalds

    755 Words  | 4 Pages

    They get the food ingredients from one supplier and the drinks are from another supplier. McDonald’s has nothing to sell selling if they didn’t have a supplier. The company must make sure the suppliers are cooperation and trustable.

    Read More

  • Holiday Inn: Porter's Five Forces Of Industry

    1384 Words  | 6 Pages

    Holiday Inn is a world wide chain and its international functional strategies will always yield profitable returns. The potential customers are from all over the world. It has been noted that the holiday inn company has given the market such as Europe, Asia, America with regards to their social-cultural needs. Holiday Inn, like all other hotels has established a good system in determining the needs of the market. The company uses the concept of product, personality, behaviour of the customer and purchasing to its advantage.

    Read More

  • Swot Analysis Of Burger King

    1482 Words  | 6 Pages

    Menu Burger king believed that its strength was in its menu which targeted only a certain section of consumers and realised that it had to make changes to be able to compete with its close competitors. It introduced 21 new and improved menu items consisting of mango and strawberry-banana smoothies, “Garden Fresh” salads, chicken wraps, mocha, crispy chicken strips, caramel frappes the expanded menu took cues from both McDonald’s and Starbucks. Earlier burgers kings target was young men with an appetite but with the changes in the menu it was able to attract a larger segment of the population include women, families and the health conscious. Burger king believe that its focus on their food will provide us the opportunity to meaningfully increase same store sales and margins. Marketing and communication Burger King 's main aims and objectives are to serve its customers with the bests meals and services a fast food company could possibly provide.

    Read More

  • Starbucks Differentiation Strategy

    1607 Words  | 7 Pages

    Summarize the overall strategy of Starbucks Management in its effort to create and develop a new concept and a rapidly expanding company. The overall goal of Starbucks Management was to create an American version of the Italian coffee bars that Howard Schultz had experienced first-hand in Milan. He believed that Starbucks should function as an important part of the community, as a meeting place for its customers. He wanted Starbucks to become an experience that would differentiate itself from its competitors.

    Read More

  • Social, Social And Economic Benefits Of Tourism

    1974 Words  | 8 Pages

    Benefits of Tourism Tourism is an important activity that people has undertaken for a very long time in the most countries around the world. In recent time it has been recognized as an important social and economic phenomenon. As well as its direct effect it has indirect effects both on the society and at the individual level. . The interaction between tourists and poor communities can provide a number of intangible and practical benefits. These can range from increased awareness of cultural, environmental, and economic issues and values, on both sides, to mutual benefits from improved local investment in infrastructure.

    Read More

  • Strategic Management Case Study: Mcdonald's Corporation

    3370 Words  | 14 Pages

    The organization view themselves primarily as a franchisor and believe franchising is important to delivering great customer experiences and driving profitability. At year-end 2014, more than 80% of McDonald’s restaurants were franchised. From

    Read More

  • Swot Analysis Of Giant Supermarket

    1051 Words  | 5 Pages

    Introduction The following strategic analysis report was carried out for Giant Hypermarket in Malaysia. Giant Hypermarket also popularly known as “Giant” is a subsidiary of Dairy Farm International. The objectives of the study is to advise the Board of Directors into a possibility to revisit and redesign the current business strategy based on the blue ocean strategy (Kim and Mauborgne, 2005) to provide value based innovation via cost reduction with increased value for buyers and to ensure sustainable business operation in Malaysia. Additionally, the analysis also includes the possibility of developing a global strategy for Giant.

    Read More

  • Mcdonald's Market Segmentation

    1402 Words  | 6 Pages

    The age factor used by the target market of McDonalds is a family with dual income that does not have the time to prepare their food for their children, the workers who are having lunch and teens. Besides that, according to Schroder and McEachern (2005), global target market fast-food industry account for 79 percent is at age 17-25. The income factor used by McDonald target customers are upper-middle and lower income consumers. The Mac value offered by McDonalds will attract lower class customers to upper-middle customers. McDonald 's lunch meal RM5.95 has improved the product as it is attractive to upper-middle and even lower customers.

    Read More

  • Relationship Between Hospitality And Tourism Industry

    1572 Words  | 7 Pages

    To be sucessful in this industry we need a lot of and loyal customers. The loyal customers will keep coming back to the same place if they satisfied through the place they have visited. Customer loyalty give the most important impact towards hospitality and tourism industry. “Hospitality refers

    Read More

  • Mcdonald's Risk And Risk Analysis Of Mcdonalds

    817 Words  | 4 Pages

    This is a huge market since the U.S. and the world revolved around convenience. Although McDonald’s is very popular right now you never know if one day it will become a shadow to another company. Next, since there are so many competitors each company is trying to be unique and bring new things to the market. Whether it is McDonald’s McPick 2 or Wendy’s 4 for 4 competitors are trying to out shine each other, making it hard to compete and keep prices down sometimes. With a quick google search I found that there are over 50,000 different fast food chains in the United States alone.

    Read More

  • Essay On Dream Vacation

    1061 Words  | 5 Pages

    “Maldives” the dream vacation destination of world tourists, Maldives is a beautiful country which is united by beautiful islands, there are approximately 1192 islands which are habitant and inhabitant, famous for its natural beauty, white sandy beaches, and clear and clean sea water, one of the best diving point in the world, they have twenty four famous dive points, In this island collection around 127 resorts are operating, most of them are managed by worlds best hotel chains, As a country with small islands they have less land and more water around, This impact a lot to the country as they don’t have land to cultivate, Some domestic cultivations are done but not enough to supply the whole countries need and to cater hospitality industry, Most of the food items are exported in a timely manner, Maldives sea is rich from various type of sea foods, Lot of crustaceans are available and that

    Read More

More about Swot Analysis Of Dunkin Donuts

Open Document