Swot Analysis Of Dutch Lady
Dutch Lady Milk Industries Berhad (DLMI) is a large-scale company focusing on the production of high quality dairy products such as sweetened condensed milk, fresh milk, yoghurt and others (Refer to Appendix 1) and acts as a leader in the Malaysia’s dairy industry from then to now. Royal Friesland Campina, one of the largest Netherlands-based milk corporation is the parent company of Dutch Lady (Annual report, 2012). The company set up in Petaling Jaya was the first oversea production company and the operation remains till today. Dutch Lady owns a quality and trusted brand name with the production of a range of dairy products. It was incorporated in Malaysia in the 1960’s as a manufacturer of sweetened condensed milk and is the first milk company listed on Bursa Malaysia in 1968.
Dutch Lady was formerly known as Pacific Milk Industries. Second alteration was made to the company name, the name was changed to Dutch Baby Industries Berhad. The first alteration was made to avoid confusion with the main product traded in the market, known as Dutch Baby Sweetened Condensed Milk whereas the second alteration made in 1980’s was to suit positioning purposes. In spite that, the aim of Dutch Lady in producing high quality products remains constant regardless of the alteration of the company’s name.
As a leader of the dairy industry, Dutch Lady strives on engaging in the development and production of diverse range of nutrient-rich products. Products such as milk powder, ready-to-drink
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