Strengths
• Positive image of the company
• easy brand image of being cost effective
• strategies which have let to 90% fleet usage
• Positive influence of CEO
• Competition is worried
Weakness
• Heavy reliance on one supplier
• Financially vulnerable
• Small marketing budget
• Founder has left day to day management of the company
• Services not available in some major locations
Opportunities
• Cost of car ownership is rising
• Viral marketing campaigns
• Expansion of brand image by possible merger of esayJet and easyCar to easyGo
• Expansion to Asian and American markets
• Obtain cost effective and fuel efficient cars
Threats
• Competition may come up with budget rental lines
• Policies can lead to legal actions
• Rising fuel costs
• Hunter
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Also, on the competition with larger companies than Easycar. Finally, the techniques issues of car maintenance and management of the fleet.
The most urgent issue to be addressed are the legal problems that have arisen from the posting of pictures of users that delay to return the vehicles. In addition, the dimension of the competing companies could be overwhelming for Easycar, since they are present in more places and have more to offer than Easycar. In terms of the question of maintenance and fleet management could be solved with the application of new technologies.
In terms of legal issues, there were benefits in adopt this policy in the company, but the impact of this policy could be very negative for the image of Easycar, as well as bring juridical
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Moreover, the difference in the number of automobiles is too large, since in 2002 was 700,000 Hertz cars, Easycar was only 7.000. The values for the European revenues also reflect the small size of the company, revenues of European values in 2002 for Easycar was € 41 million, while companies such as Avis and Europcar had revenues of over a billion dollars each. (Lawrence and Solis, 2005).
The use of technology would allow the customers access and rent cars at locations available through online booking, call centers and other resources. Besides, technical implementation tools could let it follow the cars, locate them and thus create better logistics for the cars, and managing them to be rented out and returned to the company. The company also realized that moving to a different car manufacturer could save them money and, possibly, could be done even more by moving to a cheapest maintenance
The diversification lowered the overall risk of the firm and created an information network among the divisions, which was critical for the company to gain competitive advantage. The loyal customer base was another strength. The $60 billion assets that under the company’s management provided the company a positive brand image and made it easier for the company to attract new customers. Weakness:
Some inventions that had an important impact on administration of vehicles was
With this system, workers only needed to know how to build one part of the car. The manufacturing of one Model T changed from 12
3. Threat of new entrants High barriers to entry in the industry. Licensing requirements are high. There is a minimum size requirement to achieve profitability and the initial investment is required and fixed costs of operating. How much of the control is in the hands of existing players of the market or key resources?
Their strengths are good food, reasonable price, high customer traffic, clean atmosphere, family run and operated. However, their weaknesses were; lack of management expertise, lack of accountability, inefficient human resources management skills, lack of innovation and therefore missed growth opportunity, and a hostile working
Telsa Motors places significant emphasis in the integration of service, software and hardware in their car production.it is
It has five doors fastback. So, the above differences between those cars influence the buying decision process of customer. Here, first stages of buying process i.e. need recognition is required for both customer groups of Cayenne and Panamera. Traditional customers of Porsche may ignore the second stage i.e. information search because the information regarding the cars of Porsche is already known to them. But
However, the company will have to prioritize their strategy and concentrate on a few important issues. The company should prioritize on progressively taping into market areas that remain untapped. The company has concentrated on offering cheaper fares in routes where its competitors charge high fares. However, they need to branch out their operating areas to sustain their brand for a longer time.
Ryanair is a famous low-cost airline company which was established in 1985 by Tony Ryan family. It’s headquartered in Ireland and provides services across Europe. Ryanair was built on Southwest Airlines model, which is highly successful in US, and now Ryanair is one of the most successful and profitable low-cost airlines in the world. In this work, I would like to analyse Ryanair’s external and internal strengths and imperfections.
INTRODUCTION: Mercedes Benz is a globally known brand, originated in Germany. Benz is specialized in automobiles like cars, buses, trucks, etc. EXTERNAL BUSINESS ENVIONMENT: The automobile industry is a multi-billion industry with large brands in market. It’s important to carry out analysis on microenvironment before formulating strategies.
• Highly profitable business. • Robustly developed sales and distribution network. Weaknesses • Heavy investment in R&D. • High marketing and communication costs. • There are cities in where they are not present yet (like Montrose).
The customers of Mercedes Benz look for products that have certain benefits that hold value for them. Therefore, in terms of benefits sought, they seek for high-end integrated technology and functioning of the car, along with consistency in performance and most importantly they will look to purchase cars that will offer high sustainability and reliability. The Mercedes is purchased among customers that heavily use the product on a daily basis. As mentioned in the demographics segmentation section that people who purchase these cars are in the high income class group, which means that these customers will regularly use a mode of transportation to travel to workplaces.
Regular vehicle maintenance and service has become a top priority among car owners. This ascertains the car’s life-span and the car owner’s safety as well. It helps in detecting the smallest defects and prevents it from turning into major issues thereby decreasing any service and/or repair expenses. In addition, if the car is treated well it even contributes towards a healthy environment. For regular car maintenance your car manual or handbook is fit for guidance.
Reduce operational costs and increase productivity Track and control vehicles to provide better communication, deliver timely services, etc. Transmit information quickly via satellites and prepare vehicle reports All these features of the tracking system ultimately reduces operational costs and increase productivity. Guide drivers and increase fuel efficiency By careful analysing driver behavior such as speeding, acceleration, braking etc. , you will be able to avoid unnecessary wear and tear of the vehicle, operating, and fuel costs With the help of sensors, you can minimize maintenance costs, machine failures, and thereby prevent vehicle theft Improve cargo security and driver's safety You can identify theft instantly
The company exports its vehicles to over 120 countries across the globe. The company aims at providing the best technology and performance driven cars to the Indian middle class segment at an affording prize. The company also commits to safety to provide safer ride on the Indian roads. The company has a Workforce of 12,500 employees and a service network