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Swot Analysis Of Ecobank

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1 Strengths for Ecobank
a) Foot prints across Africa
It is strategically positioned to deliver banking services and solutions. Its solutions, that is its products are fully customised and delivered through the most extensive banking network in Africa. Its electronic channels are best in security.
b) Local Knowledge of Africa
It offer cross-border client services and provide distinctive local knowledge which will be immense benefit to your customers’ businesses.
c) Customised Solutions
It takes time to understand business needs and design various solutions to meet those needs.
d) One Group Concept
It operates with a relationship coverage model at all various locations in Africa that gives its customers unique experience of banking with us. It …show more content…

o Relatively limited competition o One of the fastest growing regions in the world.
(a) Large unbanked population in Zimbabwe
According to the Finscope report (2011) about 40% of the adult population is financially excluded and this is a great opportunity to Ecobank to exploit the market. This can be achieved by opening new branches especially to areas which are most affected if they are profitable. Recently Ecobank opened 2 branches the one in Graniteside and the other in Bindura. The opening of more branches results in more market penetration and draws new customers to open up accounts since the branches will be closer to them.
(b) Technological Advancement
In order to foster efficiency and effectiveness, the bank should capitalize on technological developments. The bank should always use state of the art technology in terms of software and hardware which may be available at any given time to further expand and accomplish its operations and also increase customer …show more content…

The economic conditions prevailing in the country are tight leading to liquidity problems therefore leaving a lesser room for expansion.
(b) Competition
Competition with the existing players is a threat since the bank is competing with other much bigger and established banks. Players in the financial sector are fighting for position. The bank must always find means of overcoming all the other players if it is going to excel more than it has done so far.
(c) Legal requirements
Meeting legislative requirements is always a threat to companies. The bank faces the threat of ever changing legal and compliance requirements from the Central Bank. Basically the legal environment is governed by state of a country and international laws. This includes laws on what can or cannot be done as well as regulations with regards to acceptable business ethics, when and how to seek legal advice in cases of

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