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Swot Analysis Of El Gouna

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PEST Political Egypt’s political environment has been unstable from the beginning because of the unresting situations within the country and newly elected president. However, it has been observed that the hotel tourism industry has faced an influx of tourists. This improvement has been viewed from 2013, which include El Gouna as well. El Gouna had a rise of visitors from 2013, after the ongoing political turmoil of 2010. It is interesting to note that with the changing political scenarios and strengthening of political condition El Gouna has more chance to have visitors (Euromonitor International, 2015). Economical The economic condition of Egypt has been improved in the last decade after its effort to improve itself. From 2013 to mid of …show more content…

This collaboration of the resort with multiple suppliers, bargaining power of supplier might increase because of enhanced tourists. Bargaining Power of Customers With the increase of customers, the chances of increased bargaining power of customers are present. El Gouna presently has more than 24000 residents and visitors. Customers, in this case, tourists are the most important part of the tourism industry and hotel industry. However, it is observed that usually all types of people visit Egypt that especially includes Europeans, as it is closer to Europe. With the increase in multiple types of people visiting Europe, it is assumed that tourists bargaining power might be increased (The World Travel & Tourism Council, 2015). Threats of New Entrants El Gouna has been in Egypt for around 20 years. It has its legacy in the country and familiarity within the region. This familiarity and legacy are the strength, which protects it from new entrants. It has the benefit of being north of Hurghada. Its geographical location and its total land area are the assets, which are its competitive advantage. This familiarity with Egypt reduces the threats of the new entrance (Vignal, …show more content…

Before 2010, it had been observed that Egypt was immensely under severe consequences of the political turmoil. This turmoil not only influenced the development of different sectors, it became problematic and converted into an obstacle for the hotel tourism industry as well. El Gouna had been severely impacted from the reduced globalization rate of Egypt, which affected the sale of the hotel rooms, real estate business, and challenged strategic management of the resort (Vignal,

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