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Swot Analysis Of Elephant House

1601 Words7 Pages

TASK 02
A)
Client / Client contact information:
Elephant House Sri Lanka, Marketing Manager.
+9472567892
elephanthousemm@gmail.com Project name and description:
Elephant House Lite ice cream range launch.
New Sugar free flavors.
Prepared by:
I. S. Goonerathne
+94772965432

Background / Overview Elephant House Ice creams were the first to introduce a sugar free vanilla ice cream to the local market. With the rising competition, our competitors have started to manufacture similar low sugar vanilla ice cream. No one has introduced any other flavors in this range. Hence, Elephant House has taken the next big step and is launching Chocolate and Strawberry flavored sugar free ice creams to the market, mainly targeting people above 35,40or any one conscious about their health and sugar level, highlighting the fact that Elephant House cares about our valued customers.
Objective:
What is the goal of thead or campaign? The objective is to create awareness about these new launches and create a demand and value for the product in the market.
The customers should be made to think about their health, and experience the delicious flavors of ice cream without compromises, to consume sugar free, ice creams experiencing the same tastes, but healthier.
Target audience:
Who are we talking to? We are looking primarily at people between the ages of, 35-40 and above who are health conscious, all over Sri Lanka.
People are always busy and tend to eat more food like ice creams and other fast

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