Swot Analysis Of Emaar

Strategic management involves the formulation and implementation of the major goals and initiatives taken by a company 's top management on behalf of owners, based on consideration of resources and an assessment of the internal and external environments in which the organization competes.

Strategic management provides overall direction to the enterprise and involves specifying the organization 's objectives, developing policies and plans designed to achieve these objectives, and then allocating resources to implement the plans. Academics and practicing managers have developed numerous models and frameworks to assist in strategic decision making in the context of complex environments and competitive dynamics. Strategic management is not

Only by operating this way can the Company guarantee a track record of delivery for customers to help realise its goal of being the leading luxury developer in the Middle East.

Internal Assessment of Emaar

An organizations internal assessment is done by assimilating information about the company and its environment and then the information is used to strategize.

The SWOT Analysis is the most commonly used method of categorizing a company 's internal strengths and weaknesses as well as potential opportunities and threats.

Strength:

1) Emaar properties 's strong competence is the ability to influence their way of construction with high quality. Emaar properties provide unique 'Emaar experience ' for each customers such as gaining customer loyalty , clean and perfect work that gives the fresh atmosphere. The human resource management also tries to a bond relation between internal as well as the

3) Consumers are spending more over fundamental items rather going behind luxury products.

4) There are chances for imitation by other companies, few among the competitors has already succeeded by doing so.

PESTIL Analysis of Emaar

PESTLE analysis, which is sometimes referred as PEST analysis, is a concept in marketing principles. Moreover, this concept is used as a tool by companies to track the environment they’re operating in or are planning to launch a new project/product/service etc.

PESTLE is a mnemonic which in its expanded form denotes P for Political, E for Economic, S for Social, T for Technological, L for Legal and E for Environmental. It gives a bird’s eye view of the whole environment from many different angles that one wants to check and keep a track of while contemplating on a certain idea/plan.

• Political Factors

As known to the public major shares of Emaar that is 51% share of Emaar Properties is owned by the government itself. Therefore we can say it is government owned company or a semi government firm. Whatever decisions the company initiates that is taken by the