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Swot Analysis Essay

1540 Words7 Pages

Emerald international initiated by Mr. Fatha in 1942 as a small scale men’s inner wear. After 10 years in 1952 they start to import the shirts from Japan to Sri Lanka, as well as the knitted inner wear. After few years with the successful they moved to manufacture shirt in Sri Lanka with fabric which was imported from Japan.
By the 1970 Emerald build their opportunities in the Sri Lankan market as a shirt brand and lead them to being identify as a shirt producer for some international brands too. 2001 they shipped their very first Emerald shipment to UK as leading Shirt brand in Sri Lanka.
In 2002 with the Emerald increased their dealership cross the country as they became net in the local shirt manufacturing business.

Today Emerald known as the one of the best men’s shirt brand by empowering quality reliability, innovative offering to the market. Fabric and the embellishment play an integral in perfect shirt. Toda emerald has 12 local brand and one international brand and they are providing quality men’s shirt to many leading brand like Armani, Roberto Cavalli, Dior, Pierre Cardin, Stanza, Louis Philippe, Van Heusen, Allen Solly, and Peter England,

Emerald Product Portfolio Under Emrald International there are many brands and with the widest design rand to complete the men’s wardrobe.
Local brand

International brand

Competitor Analysis
SWOT Analysis is a strategic planning tool for the enterprise that can be used

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