Emirates Airline, the Dubai-based airline provides top-class service and in-flight experiences to its customers. Their commitment to its customers has been a key differentiator in the Air line industry, allowing it to garner a significant amount of market share. In year 1985, Emirates flew its first route out of Dubai with two aircrafts-a leased Boeing 737 an Airbus 300 B4. By mid 1980’s Gulf air cut back its services to Dubai, Emirates Air line was conceived in 1985 with a backing from Dubai’s royal family. Government of Dubai has been provided capital of USD 10 million to develop a regional focus to connect underserved markets.
It has also been able to reward those employees who have performed outstanding work in the teams. The company’s rewards have in the past included retreats for the team members to further bond and learn cabin crew and emergency procedures and customer service management. In 2013, Emirates Airlines team in Singapore entered into a deal
Their strive for excellence combined with their incorporation of their cultural values have made a statement to the airline industry and the world. Since all economic sectors in the UAE are interconnected, the establishment of Etihad airways has greatly increased business, exposure, jobs, income, tourism, trade etc in the UAE and the GCC
Company’s sole shareholder is the Government itself of Abu Dhabi, was been extracted from its combined venture in “Gulf Air in the year 2005” and preserved its spotlight on Etihad Airways. The focus of the analysis will be on assessing the company’s macro environment by means of a PESTLE analysis, determining marketing strategies and objectives as well as undertaking the SWOT, SWAN and competitor analysis. In addition this report will also focus on the differentiation and positioning, the target market and its social responsibility. The Service which will be critically analyzed will be the Diamond First Class , its positioning , its competitors and its market share in the UAE Aviation industry. In the following part, Etihad Airways is being analyzed in terms of political, Economic, social, technological and legal factors.
Over the past 40 years, UAE has seen economic growth with intensive industrialization and massive growth. Limited workforce, however, forced the nation to rely on foreign workers. They needed extra labor input to facilitate their intensive economic
The emirates hub is the largest airline hub in the Middle East. The airport is also a hub for low cost carrier (Fly Dubai), also it became the second hub for Qantas airways in 2013. Dubai international airport has three terminal buildings and it can handle
It commenced when Gulf Air started to reduce its services, so a new undertaking had to be initiated. Presently, It has 142 fleets and over more than 102 countries worldwide as its destination. The association is expanding rapidly within the industry and this has made the competitors to worry about the consequences they have to face of its success. Although the airline has been charged with the accusation of been receiving fuel subsidies from the Dubai government. The accusation that is been made didn’t affect the airline since it has got a strong marketing strategy which has made the brand known worldwide.
An example of a local based airline industry in the United Arab Emirates is Emirates airlines. It is an international airline which is based in Dubai. It is the largest airline in the Middle East, operating over 3,000 flights per week, to more than 130 cities in 77 countries. Its brand name is very strong, and has an excellent service. The number one Customer relationship management strategy of Emirates is the Skywards.
Introduction Etihad airways is National and one of the leading airlines in UAE. The company has started its operation in 2003 and become fastest growing airline in the history of aviation. The airline is created for the purpose of demonstrating best of Arabian hospitality, considerate culture and warmth. The organization goal is to become a market leader by continuously innovation and challenging conventional ways of hospitality in airline industry. The airline is famous for its proficiency and reliability in all over world.