Swot Analysis Of Emirates Nbd

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Emirates NBD bank is one of the most reputable banks in United Arab Emirates. It is being considered as the market leader across core business lines and the leading retail banking franchise as stated by (Emirates NBD, 2017)

The objectives of Emirates NBD have been set out based on the organizational strategy of the bank and aligned with its vision, mission, and values, taking into consideration, the internal factors: financial and human capital, and the external factors: competitors, demand for the banking products and the economy.

They are written to support the activities contributed to moving forward in: increasing revenue, decreasing cost and improving customer experience, by using the SMART analysis:

Where specific and measurable …show more content…

The working procedures of HRM is a cycle of integrated processes, includes:

• HR planning: by acquisition, utilization, improvement & retention of personnel required by the bank in pursuit of its objectives and based on each branch and department need for staff and what skills and competencies are required accordingly.
• Recruitment and selection: the process of finding and hiring best-qualified candidates for job opening in a timely and cost-effective manner, the selection usually is done internally or from external candidates that have they needed qualifications
• Orientation: is the process in which a new employee is introduced to co-workers and the work environment of the bank, he is being introduced as well to the bank code of conduct, labor law and had an induction plan though all the bank departments
• Training and development: the ongoing educational activities within the bank to enhance the performance of employees, it includes technical training on the banking systems and other behavioral training activities.
• Performance management: an evaluation of the employee performance to measure progress toward pre-determined goals, this is done usually by the head of department or branch manager and they report to HR department for the completion of the …show more content…

• Competition: knowing who are the competitors of the bank, what are their strategies, how do they compete the bank’s products and services?
• Technology: The development and availability of technology these days can have a powerful effect on business strategy worldwide and it facilities the work.
• Labor market: acquiring key talents and satisfying employee is vital important that underpin the organizational strategy of the bank this requires understanding the country’s labor law and unions in which the bank operates.
• The regulatory environment: laws, regulations, rules and principles are now the top issue that can have the most impact on a company in different industries.
• The economy: Tax systems, Anti-money laundry Act, worker relations, product safety and liability, recession, depression, currency exchange rate, inflations, etc., are some of the economic factors that influence the organizational strategies

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