Swot Analysis Of Entertainment Industry

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1. Second largest entertainment industry in world in terms of number of film produced and cinema tickets sold.
2. India stands at 3rd position of television market in the world with US$ 7.9 billion in revenue and 168 million television households representing a huge customer base.
3. Production is low cost and high revenues ensure profitable business.
4. High disposable income and varying spending patterns on entertainment of ever developing middle class people in India has become a great strength of Indian media industry.
1. Lack of innovation and not-so-well marketing strategies led to a setback in global competition arena.
2. Digitalization in India has not seen rapid growth in spite of technological growth.
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The sector is also monitored by laws and organizations such as Copyright Act, 1957, Indian Motion Picture Producers' Association (IMPPA) ,Cinema Exhibitions Rules and Entertainment Tax Regulations, etc. In recent times, new spectrum for mobile, digitization of cable operations, consolidation in the film exhibition business and buzz for phase III auctions for private FM radio are some major initiatives taken up by Govt. in India which can serve as building block for future growth of this industry. Apart from these factors, FDI permitted up to 100% in segments of advertising, films, print, TV software production and about 50% in DTH, cable networks, etc and encouragement of FII in this industry is supposedly a beneficial step for growth. Government is consistently affecting growth in industry by relaxing tariff and increasing…show more content…
Audience is ultimate customer of the industry; hence production, content, services and other offerings are largely influenced by tastes and preferences of viewers of country. There is increase in literacy rate and growing awareness, the popularity of Indian print media segment is on rise too, especially in tier 2, tier 3 cities. The impact of intense media attention has brought about a more revolution in the social aspect and contributed towards a society which is more enlightened and appreciates the industry. The Indians are known to be conservative and traditional historically, yet their attitude towards the media industry is very
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